Hobbycraft is a British arts and craft retail chain with 85 superstores around the UK.
Established in Dorset, in 1995, the company employs around 1000 employees.
Passionate about all things arts and crafts, over 25,000 products are sold for 250 inspirational activities. These products include value essentials, craft kits, haberdashery, cookware and baking supplies, ready-to-make jewellery, and art materials.
With a focus on providing inspiration, a number of free activities and inspirational demonstrations take place each weekend in Hobbycraft stores. The target audience consists of those new to crafts, as well as more experienced individuals, and offers an impressive collection of supplies.
Hobbycraft has twice won The British Craft Awards, and prides itself on the knowledge and passion of its staff to various arts and crafts.
While Hobbycraft initially dominated the market in the arts and craft sector, a number of competitors have emerged in recent years.