Established in 2004, Premier has over 3,000 stores nationwide, all independently owned by retailers. They are a symbol group within the Booker Group.
They are generally convenience stores based within residential areas, and operating at extended opening hours to serve their local community. A large majority operate early morning to late night hours.
Stocking a number of grocery 'essentials' such as milk, bread, eggs, and household products, they also stock newspapers and magazines.
In addition to branded products, Premier stores often stock a number of own brand products including Euro Shopper and Happy Shopper.
A number of rolling special offers appear instore.